My 5 tips to grow a brand in 2020

In this video I give you my 5 best tips to improve and make a solid brand. Stand out in the noise. Learn what social platforms work and why. What should your portfolio look like?

Hope these tips will help you out on your creative journey!

Create, maintain and grow a brand!

A fresh year, and a perfect time to improve our marketing reach.
Time to grow our artist brand!

But where do we start? How do we puncture the saturated market noise of 2020? What social media platforms are relevant? And how to approach them?

Learn some powerful tactics to create and grow a solid brand. 
What is organic reach? In the above video you will get the branding tools to take action with confidence.

I hope you will find this video tutorial helpful in growing your artistic brand. And that you will gain insight into the marketing process.

Alfted: “Why do we fall? So that we can pick ourselves up!” 

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In this article, we talk about building brand awareness and how to reach your target audience. A strong brand is important for all types of business where you have a product or service that you want to reach the consumers. You want to be the number one choice that pop up in their minds when deciding on a new purchase.

What is Brand Awareness?

Brand awareness is the degree of consumer awareness of a brand and its related products. Creating brand awareness is one of the key steps in marketing and promoting a product. Brand awareness is particularly important when launching new products and services to gain momentum.

When competition in an industry is high, brand awareness can be one of a business’s greatest assets.

Consumers rely on extensive research and other people opinions before making a purchase. They google every product before making up their mind. When a consumer makes their first purchase from a brand they are more likely to trust that brand for future purchases too.

Pushing for brand awareness will ultimately establish trust between you and the consumer.

Companies use celebrities with a personality all the time to put a trustworthy face to the brand name. Giving the brand a face and story that the customers can connect with. It’s all about building human relations.

Do not throw the products you have at your customers. Instead, present your brand in a nice humble way. Give your consumers a trustworthy face to tell your story, and you will ultimately gain trust. 

How do we create brand awareness?

Making a brand stand out in the digital noise of today is not an easy task. Successfully managing your brand is about more than just creating attractive content that converts to leads. It’s about so much more to build a solid brand relation with your customers.

To realize your efforts and prove maximum return you need to be more knowledgeable and more active than ever before. You should create a brand strategy, which is a long-term plan for developing a successful brand. A successful brand means that you are reaching specific goals with your product or service.

You can construct entire marketing campaigns around promoting awareness of a brand. During the first few years of a company it’s crucial to build brand awareness to keep up with the competition. This is the important period where the company is trying to making a name for themselves. Later when consumers are aware of the brand and product, they are more likely to go for that company rather than speculating towards other providers.

It’s all about trust and it’s so much easier to go for a brand that you already know.

8 Ways To Increase Brand Awareness

1. Create infographics

Make complex data attractive and easy to understand in a visual format (infographic image, animation or video). The accessible information can gain you millions of visitors to your website.

2. Guest blogging

This proved a successful approach for Buffer, who wrote around 150 guest posts and grew to over 100k users in 9 months. You build engagement, audience and trust by posting articles on other websites in your niche.

3. Partner with another brand

Borrow/inherit another brands image, reputation and customer strategy to reach a new and broader audience. This also means that you can hire an official person/celebrity for a specific advertisement and gain attraction from their “already established” brand.

4. Refer a friend approach

Like the famous Dropbox strategy where a customer could invite a friend and by that gain a “little more juice” in the form of more Dropbox space. It’s a win-win! Think about what your customers would want in return for referring your product to a friend.

5. Launch as a closed beta

Launching as a closed beta can create important buzz and attract customers before the actual product launch. We see this type of brand building a lot these days with games and services launching in early stages of development.

6. Freemium products

Free versions of your products to get your name in front of the audience. It’s a popular pricing strategy for software companies. Make a free light version of your current product as a bait for your paid full version. This was very common in the mobile app market before the free-to-play payment method took over.

7. Social platform

Let your customers communicate on your product platform. Your brand will gain more trust if your customers can talk over a shared interest and topic, and solidify their choice of brand.

8. Branded Packaging

Did you watch any unboxing videos yet? There are quite a few!

A product experience does not begin at first use of a product. But rather at the unboxing stage. It’s from that point you really build an impression on your customer. If your package is not well thought out this is really a missed opportunity to build brand awareness and trust with your customer.
How you present your brand, and the story you tell through the design and graphics, can create an emotional connection with the customer that may last longer than the product itself.

Conclusion

Monitor and measure your branding efforts. There are plenty of tools today that can help you measure your branding impact and fine-tune/focus on an approach that works for your brand.

Learning the inside out of Google Analytics will probably be a great start. It’s a helpful tool to give you insight into how customers behave on your websites and where you should put the efforts to start building the brand.

Don’t just choose one branding path and call it a day. Try various methods and I am sure you will find a way that will increase your brand awareness.

What gear I use in the studio? Check out the Resources Page.

Join my exclusive community: https://www.patreon.com/gelhein

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